After going through the given websites and pursuing some online researches, the following strengths, weakness, opportunity and threats have been identified. Strength: The followings are the aspects of strength of the organization – • McDonalds has a worldwide brand equity and a fast growing approach • The organization has a great balance sheet position and a strong hold in its overseas market • McDonalds enjoy a strong hold on brand image due to its quality consistency and constant service with successful items. • At the same time, the organization enjoys strength of its employees and consistency in its profit margin.